About Us

Veto Company

Plant-Powered Nourishment for Stronger Hair

For over Eight decades, Veto has been a name synonymous with trust, tradition, and quality in the hair care industry. Founded by Mr. Shantilal M. Jain, the company has built a legacy rooted in the philosophy of nurturing beauty through natural, effective solutions. Our flagship brand, Rita Hair Oil and Hair Color, has been a household name for over 80 years, passed down through generations as a symbol of care, purity, and reliability.

Our Vision

To be a globally respected hair care brand that combines the wisdom of tradition with the innovation of modern science, empowering individuals to embrace their natural beauty with confidence.

Our Mission

To create safe, effective, and affordable hair care solutions inspired by nature and trusted by generations. To uphold the values of honesty, quality, and customer-centricity in everything we do. To innovate continuously while preserving the essence of our time-honored formulas. To contribute to the well-being and self-confidence of our customers through products they can rely on.

I grew up watching my mom use Rita Hair Oil, and now it’s part of my routine too. It’s the only oil that makes my hair feel truly nourished—no stickiness, just softness and shine.

Anjali Mehra

Delhi

I was always hesitant about using hair color because of harsh chemicals. But Rita Hair Color changed that. No ammonia, no damage—and the color looks so natural

Rajni Patel

Ahmedabad

Rita Hair Color gives me such vibrant coverage without any irritation. And the best part? It doesn’t smell like chemicals. I’m a fan for life

Kavita Verma

Lucknow

Our Team

Meet The Team Behind Savarta

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Trisha Dutta

Co Founder

Gabriel Diaz

Founder

Amandine Lambert

Cosmetic Chemists