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Our flagship brand, Rita Hair Oil and Hair Color, has been a household name for over 80 years, passed down through generations as a symbol of care, purity, and reliability.
Enriched with the purity of nature and backed by 80+ years of trust, our hair oil and hair color bring together care, nourishment, and vibrant beauty—without compromise.
Formulated to soothe the scalp and strengthen hair strands—without causing dryness or irritation.
Infused with amla, bhringraj, henna, and other powerful natural ingredients to reduce hair fall, improve texture, and boost natural shine.
Free from ammonia, parabens, and sulfates—our clean formulations protect your hair’s natural health and color over time.
From nourishing oils to safe, vibrant colors—give your hair the care it truly deserves.
For over Eight decades, Veto has been a name synonymous with trust, tradition, and quality in the hair care industry. Founded by Mr. Shantilal M. Jain, the company has built a legacy rooted in the philosophy of nurturing beauty through natural, effective solutions. Our flagship brand, Rita Hair Oil and Hair Color, has been a household name for over 80 years, passed down through generations as a symbol of care, purity, and reliability.
We take immense pride in our heritage, blending time-tested formulations with the evolving needs of modern consumers. Every product under the Veto banner is a reflection of our unwavering commitment to quality and customer satisfaction. Trusted by millions across India, our products continue to enrich lives by promoting healthy, vibrant, and beautiful hair—naturally.
Delhi
I was always hesitant about using hair color because of harsh chemicals. But Rita Hair Color changed that. No ammonia, no damage—and the color looks so natural
Ahmedabad
Rita Hair Color gives me such vibrant coverage without any irritation. And the best part? It doesn’t smell like chemicals. I’m a fan for life
Lucknow
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Rita Hair Oil and Hair Color, has been a household name for over 80 years, passed down through generations as a symbol of care, purity, and reliability.
© 2025 by Veto Company. All Right Reserved.
I grew up watching my mom use Rita Hair Oil, and now it’s part of my routine too. It’s the only oil that makes my hair feel truly nourished—no stickiness, just softness and shine.